Pario is a benefits technology company based in Jacksonville, Florida. We build infrastructure that makes cost-effective imaging the default — not a research project employees have to do on their own.
Employers have spent years trying to solve imaging costs with price transparency tools, reference-based pricing, and Centers of Excellence programs. The data is clear: none of it moves the needle at scale. Employees don't research prices before scheduling a scan — they call the number their doctor's office gives them.
The window between "doctor signed the order" and "employee calls the hospital to book" is where the decision actually happens. That's the only moment that matters. Pario is the only product built specifically to operate in that window.
We reach the employee before they schedule anywhere, with a cash reward attached to the right choice, and a navigator to handle everything else. Same quality. Real money. No friction.
Employees deserve to know when they're being overcharged — and deserve something for making the smarter choice.
Employers shouldn't have to choose between controlling costs and keeping employees happy. These goals align perfectly when the incentives are designed correctly.
The right time to reach someone is before they make a decision — not after, when it's too late to change anything.
We won't claim results we haven't earned. We model our outcomes conservatively and we'll tell you exactly where the assumptions come from.
"While navigating the healthcare system for my family, I ran into the same wall millions of employees hit every year — a doctor's order for imaging, a phone number to call, and no indication that a better option existed two miles down the road at a fraction of the price."
Having previously built a digital health platform in the musculoskeletal space for self-insured employers, I had worked directly with HR leaders, benefits consultants, and plan administrators long enough to understand exactly what that moment costs at scale — hundreds of steerable cases per year, most going to the hospital by default, with no mechanism to change that.
The tools to fix it existed — FHIR APIs, real-time SMS, HSA integrations. What didn't exist was a product that combined them into something an employee would actually respond to. That's what we built.
If you run benefits for a self-insured employer and imaging costs are on your radar, book 30 minutes. No deck. No pitch. Just the math for your specific plan.